In many cases, Brooklyn, not the Nets, gets top billing, or at least equal billing, in the team’s new logos. All of the designs, whether as part of a shield or a basketball, include a large “B,” and one design includes a circle around a basketball that has the words “Brooklyn” and “New York.” The team’s main logo is a shield – a throwback to the team’s last logo – with a basketball with a B inside and the word “Nets” on top.
The logos and uniforms were designed by Jay-Z, the hip-hop impresario who owns part of the team. The black-and-white scheme is meant to give the team a classic look that plays on the borough’s long history, as well as a sense of urban toughness.
“Our black and white colors speak to Brooklyn’s strong traditions and grittiness and convey an uncompromising confidence,” the Nets’ chief executive, Brett Yormark, said in a statement. Yormark calls the colors and logos “the new badges for Brooklyn.”